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The "Potentially" Smart Home
A huge market looking for a console to manage it.
By: Bruce Bahlmann - Contributing Author (your
feedback
is important to us!)
Created: June 6, 2008
In today’s increasingly connected world there
exists the potential to build intelligence within the everyday home
through the collective assembly of network-aware devices. The
resulting collective of devices uses environmental data, available
media, and sensor data along with access to cyberspace to enable a
host of smart applications aimed at providing ultra convenience,
security, entertainment, and energy optimization to homes. While
automation within the home is far from a new concept, recent
advances have resulted in simplified installation and affordability
which are key milestones for mass market appeal.
The market for equipment with the potential to be part
of the smart home spans several lucrative sectors shown in Table 1.0. At
this point smart home solutions tend to address specific automation
activities within each of these markets. For example, whole home remote
controls manage a home entertainment system available from multiple rooms
and demand side control devices control consumption of heavy use appliances
(e.g. water heater, HVAC).
| Market Sector: |
Inclusive: |
Size: |
| Home Security Market |
Alarms, sensors, security camera, monitoring
systems |
$16 billion |
| Home Networking Market |
Media networking |
17.1 billion by 2008 (In-Stat/MDR) |
| Home Entertainment Market |
Media PCs, AV players, TVs, speakers, digital
receivers, cable & satellite boxes |
$411 billion by 2010 (BCC) |
| Home Energy Optimization Market |
Electricy, gas, heating oil, propane, water |
$110 billion spent by US homes on energy (US
Govt) |
Table 1.0 Smart Home Related
Markets
Smart home is being influenced by growing consumer
awareness of ways they can cut their home energy consumption (e.g. home
depot sold 50 million compact fluorescents in 2006 and Walmart plans to sell
100 million compact fluorescents in 2008). Beyond these steps, targeting big
ticket energy items like upgrading furnaces, water heaters, and
refrigerators to energy star appliances while managing the use of these
appliances during times of need is beginning to yield interesting
cross-service applications such as those triggered off GPS proximity of a
person’s smart phone to their home that allows adjustment of creature
comforts or queuing up of days alerts, events, and recorded media.
With 39% return rates on home networking equipment,
Consumer Electronics is well aware of the need to create devices that are
increasingly simpler for consumers to setup and install. In the mean time,
consumers can reach out to companies like FireDog, Geek Squad, Gurus2Go, and
HighWired to help them setup and install more advanced equipment.
Where does the home owner go to manage their home? Do
they type in some cryptic IP address like 192.168.0.1 (gateway address) or
is there some other more convenient location to manage these devices? One
area of potential opportunity falls in the vicinity of a common control
panel for managing multiple services or applications within the home the
home. The common control panel represents a choice piece of user interface
real estate in terms of user interactivity and is a key device in bringing
these various markets together. However, where logic would suggest that the
consumer television be this device, television manufacturers are reluctant
to build software applications such as this control panel. This leaves the
home computer, digital set top box (STB), or potentially the home gateway as
next most viable choices to provide this function.
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