Birds-Eye.Net tracks events and predictions related to the broadband industry each year. Note that if no source is listed, the information came from multiple sources. For global broadband numbers check out our world telecom numbers spreadsheet.

Actual Events:

Advertising:

• The average (American) city dweller is exposed to 5,000 ads per day, up from 2,000 per day 30 years ago. (New York Times)
• Spending for internet video advertising in the US hits $640 million.
• The average return on every dollar spent on email marketing is $57.25. (DMA)
• Internet advertising revenues amounted to $12.5 billion, representing a 30% increase over 2004, and Q4 revenues hit $3.6 billion marking the second straight quarter the volume went over $3 billion. (Interactive Advertising Bureau)

CPE:

• About 750,000 laptops were stolen. (Absolute Software)
• 97 percent of stolen computers are not recovered (FBI)

Product or Service Milestones:

• The iTunes store sells over 5 million songs a day, or 58 songs every second.
• Virtual world Second Life has more than 1.9 million members, roughly the population of Houston.
• University of Illinois scientists develop 600 gigahertz transistors.
• Google image search grew to contain more than 1 billion images of all types.
• Total internet searches for the year totaled 5.48 billion, distributed across major search engines 41.6 percent Google, 28.7 percent Yahoo!, 13.7 percent MSN, 7.9 percent AOL, and 5.6 percent Ask. (Media Metrix)

Population Trends:

• 72 percent of the US population is now online, with a vast majority of users engaged in online purchases (67 percent), making travel reservations (63 percent), conducting product research (73 percent), and obtaining health information from the Internet (79 percent). 36 percent play online games, 25 percent download music, and 18 percent download movies. (Pew Internet and American Life)

Buyouts or Deals of Interest:

• CBS buys College Sports Television Network (CSTN) for $325 million, November 3, 2005

Market:

• HDTV
  • 16 percent of US households own a high-definition TV (CEA)

Product or Service Milestones:

• There are 108.8 million households (HH) in the US. (US Census)
• In China there are 360 million TV viewers and around 25 million broadband Internet users. (tvover.net)

Predictions:

NOTE: If there is any fact, event, milestone, or deal missing in our listing or if you would like to send us a correction please send us updates by clicking the following link [Email Us].

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