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Broadband
Statistics for 2009
[back to Birds-Eye.Net World
Broadband Directory]
Birds-Eye.Net tracks events and predictions related to the
broadband industry each year. Note that if no source is listed, the
information came from multiple sources. For global broadband numbers check out our
world telecom numbers
spreadsheet.
Actual Events:
Advertising
- US internet ad revenues in the fourth quarter of 2009 hit a record quarterly high of $6.3 billion. (IAB)
- Digital video advertising saw an almost 39% increase in growth. (IAB)
- 20% of Online Advertising is on Social Networks with MySpace serving 9.2% of all online ads, and Facebook, a close second with 8.2%. (IAB)
- Online advertising overtakes magazine ads as spending on internet ads grab 12.6% of the market ($22.66B) while magazine ads only capture 10.3% ($19.5 billion). (IAB)
Product or Service Milestones
- Federal law mandates that February 17, 2009 is the last day of full-power analog television broadcasting. (FCC)
- As of June 12, 2009, full-power television stations nationwide have been broadcasting exclusively in a digital format. (FCC)
- Apple Inc. has sold over 32 million iPod Touch units as of the end of 2009. (Fortune)
- There are 350 million users on Facebook (Facebook COO Sheryl Sandberg)
- There are now over 45 million status update per day from 30 million unique visitors. (Facebook COO Sheryl Sandberg)
Buyouts or Deals of Interest
- In Sepetember 2009, Google acquiried ReCAPTCHA, a company that offers spam prevention. (CNET)
- Google purchased the video compression company On2 for $106 million.
- In April 2009, Oracle Corp.bought Sun Microsystems Inc. for $7.4 billion. (Businessweek)
- Cisco agreed in October to purchase videoconferencing vendor Tandberg, which makes video devices and network infrastructure products. (zdnet)
- HP announced in November its agreement to purchase 3Com for $2.7 billion. (CNET)
- In Novemeber, Dell Inc. purchased Perot Systems Corp. for 3.9 billion.
- Virgin Mobile USA was acquired by Sprint Nextel for $483 million.
- Intel bought Wind River for $884 million.
- WildBlue was acquired by ViaSat for $568 million.
- Sanyo purchased Panasonic for $4.6 billion. (CNET)
CPE
- About 750,000 laptops were stolen. (Absolute
Software)
- 12,000 laptops are lost in airports each week and only 30 percent are ever recovered (Tech Republic)
- Worldwide revenue from broadband CPE grew 10% to $1.1 billion. (Infonetics)
Connectivity
- The number of homes in the U. S. connected via FTTH is 6.4 million. (Fiber-to-the-Home Council)
- Around 20% of homes have disconnected thier landlines with 600,000 disconnections a month. (AT&T)
- In July 2009, broadband penetration among active Internet users in US homes grew to 93.31%. (eMarketer)
- As of July 2009, 98.44% of US workers connected to the Internet with broadband. (eMarketer)
- The number of people on the Internet worldwide surpassed 1.5 billion in 2009 (Internet World Stats)
- 18 million households are using VoIP. (AT&T)
Market
- Cell Phones
- One in Five US Homes have Cell Phone but no Landline.
(Reuters)
- The number of mobile phone subscriptions worldwide has reached 4.6 billion (U.N.)
- IPTV
- Global IPTV subscribers grow to 26.7 million (ABI)
- IPTV revenues in the US grew to $6.7 billion million. (ABI)
- HDTV
- Forty-six percent of U.S. households have at least one HDTV set (Leichtman Research Group)
- Digital cable market penetration is 34 percent. (eMarketer)
- 64 percent of all HD households are getting HD programming from an MSO (Leichtman Research Group)
- Satellite cable market penetration is 34 percent. (eMarketer)
- 14 percent of individuals with an HDTV think they are watching HD programming but they are not. (Leichtman Research Group)
- Telephone company penetration was six percent. (eMarketer)
- Music
- Global digital music trade revenues reach US $4.2 billion. (IFPI )
- 400 digital music services licensed worldwide by music companies with ISPs, mobile and other partners. (IFPI )
- Downloads of songs to iPods, computers and other devices have stalled, growing just 0.3 percent. (Nielsen SoundScan)
VoD
- Over-the-top video (delivery of internet video to the TV) made $1 billion. (TDG)
- Global revenue for digital formats grew to $500 million. (Rentrak)
- US revenue for digital formats in the first half of the year was about $140 million, with a significant growth in EST (electronic sell-through). (videobusiness.com)
- Total videos viewed per month grew to to 21.4 billion by July. (comScore)
- The number of online videos watched per viewer per month went up to 135 in July. (comScore)
- The number of minutes of video watched per average viewer went up to 500 (8 hours 20 minutes) in July. (comScore)
- 8 percent of all consumers (12.6 million) in Britain, France, Germany and the United States admit to downloading video illegally from the Internet. (Reuters)
Predictions:
CPE:
- By 2009, 16 million homes will be outfitted with
networked, multiroom, DVR systems. (Parks Associates)
- By 2009, IP/DSL set top box shipments will grow to 16.9 million(In-Stat)
Data Center:
- By 2009, IPTV services infrastructure capex will
grow 1,377 percent, from $304 million to close to $4.5 billion
(Infonetics Research)
- By 2009, Quad-core CPUs and DDR3 RAM to go mainstream (Gartner)
- By 2009, more than 4 million virtual machines will be installed on x86 servers (Gartner)
- By 2009, 2.8 billion DSPs to ship by year-end
- By 2009, IT services spending to grow to $759.8 billion (Gartner)
- By 2009, IT-related spending in the broadcasting and cable vertical market is expected to reach $50.2 bln worldwide (Gartner)
- By 2009, 36.9 mln DLC/MSAN ports to ship (InStat)
Mobility:
- By 2009, 23-37 percent of US wireless subscribers to rely on wireless phone as primary phone (InStat)
- By 2009, US subscriptions to TV program content on mobile phones will rise to 15 million )eMarketer_
- By 2009, The Wireless Mesh Network (WMN) infrastructure equipment market for access points is expected to grow to $974.3 million (InStat)
Connectivity:
- By 2009, A device could be sold in stores that would make TV-spectrum Internet work in homes
- By 2009, Hosted PBX market to reach $1.3 bln
- By 2009, 65.7 percent of Americans to have broadband (eMarketer)
- By 2009, 72 percent of large companies to use voice over wireless (Infonetics Research)
- By 2009, WiMAX chipsets to generate $950 million (Gartner)
- By 2009, 105.9 million power over Ethernet switch ports to ship (Gartner)
Market:
- By 2009, 67 percent of Australian households
will enjoy high-speed connections (IDC)
- By 2009, more than one third of IT organizations will have one or more environmental criteria in their top six buying criteria for IT-related goods. (Gartner)
- By 2009, Television manufacturers will see a surge in cumulative HDTV sales which will boost the overall market value to $65 billion (Parks Associates)
- By 2009, In-game ads to hit $400 million (Gartner)
- By 2009, Online ads will generate 18.9 billion (Gartner)
- Optical
- By 2009, optical hardware market will reach $11.8
billion. (Infonetics Research)
- Routers, Switches
- By 2009, the overall market for service provider
routers and switches will reach $12.3 billion. (Infonetics Research)
- Video
- By 2009, Worldwide cable modem subscribers are projected to reach 99 million (InStat)
- By 2009, Worldwide digital cable TV subscribers will rise to over 108 million (InStat)
- By 2009, Video on demand to generate $163 per subscriber a month (ABI)
- By 2009, non-adult video content delivered as subscription or pay-per-download over the Internet will have a worldwide retail value of $2.6 billion (In-Stat)
- VoiP
- By 2009, 19.8 million subscribers to buy VOIP from their cable companies (IDC)
- By 2009, The global market for consumer VoIP services is projected to grow to over 55 million (InStat)
Product or Service Milestones:
- Worldwide, the ranks of broadband-enabled hotels will grow to nearly 54,000 properties (InStat)
- DSL
- By 2009, The number of worldwide DSL subscribers will
reach 274 million. (Infonetics Research)
- IPTV
- By 2009, the number of IPTV subscribers worldwide
will grow to $53.7 million. (Infonetics Research)
- By 2009, the number of IPTV subscribers in North
America will increase 12,985 percent (Infonetics
Research)
- By 2009, The number of IPTV networks with over 100,000 subscribers will grow to more than 40 (MGR)
- By 2009, worldwide IPTV service revenue will grow
to over $44 billion. (Infonetics Research)
- Packetcable Voice
- By the end of 2009, Cable MSOs will achieve 22
percent, 22 million lines, of the residential telephone market
whereas telecos' will achieve 6 percent of residential video market.
(Convergence Consulting Group)
NOTE: If there is any fact, event, milestone, or deal
missing in our listing or if you would like to send us a correction please send us updates by clicking the
following link
[Email
Us].
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