Birds-Eye.Net tracks events and predictions related to the broadband industry each year. Note that if no source is listed, the information came from multiple sources. For global broadband numbers check out our world telecom numbers spreadsheet.

Actual Events:

Advertising

• Search advertising remains the largest percentage of overall interactive spend at 47 percent, representing more than $5.7 billion (IAB)
• Internet advertising revenues in the U.S. are at $12.1 billion (IAB)
• Display-related advertising (banner ads, rich media, digital video and sponsorships) are at than $4.4 billion (IAB)
• Currently half of the $3.3 billion spent on social media ads worldwide is spent on Facebook. (Flowtown)
• Percentage of people who turn to social media when making purchase decisions for travel is 24%, clothes 23%, and groceries 15%. (Flowtown)

Product or Service Milestones

• Apple released the iPad in April 2010, and sold 3 million of the devices in 80 days.
• In-flight broadband installed on 2000 planes. (In-Stat)
• 1.7 million units of iPhone G4 sold during its first three days of sales. More would have sold had they been available. (Fortune)
• Facebook has 598 million users. (Facebook)
• There are now over 60 million status updates per day million status update per day. (Facebook)

Buyouts or Deals of Interest

• IBM purchased financial governance software maker Clarity Systems in October.
• In October, Oracle agreed to acquire enterprise single sign-on (ESSO) vendor Passlogix.
• In August, Intel paid $7.68 billion to acquire McAfee.
• Nokia Siemens buys Motorola wireless network unit for $1.2 billon.
• HP agreed to pay $1.2 billion for Palm.

CPE

• Technicolor (Thomson) has the #1 spot in worldwide total broadband CPE revenue, just ahead of Huawei and of Motorola. (Infonetics)
• 50% of all CPE sales are likely to be either Avaya or Cisco (Tech Republic)
• The global market for broadband customer premises equipment down about 13% to $967.3 million. (Infonetics)

Connectivity

• The number of homes in the U. S. connected via FTTH is 6.5 million. (Fiber-to-the-Home Council)
• Around 25% of homes have disconnected thier landlines with 700,000 disconnections a month. (AT&T)
• Two-thirds of adult Americans (66%) use a high speed Internet connection at home. (eMarketer)
• The number of people on the Internet worldwide surpassed 2 billion (ITU)
• Nearly 22 percent (112 million lines) of consumer broadband lines have a VoIP service. (AT&T)

Market

• Cell Phones
  • A quarter of U.S. homes have abandoned land lines and use only a cellphone. (Reuters)
  • One of every seven American homes (14.9 percent) had a land line yet received all or almost all calls on wireless telephones. (Reuters)
  • The number of mobile phone subscriptions worldwide has reached 5 billion (U.N.)
• IPTV
  • Global IPTV subscribers surpass 38.5m (Point Topic)
  • Europe has the largest market for IPTV services with close to 19 million subscribers, of which almost half are in France. China is second with 6.7 million, and the US coming in third with close to 6.5 million users. (Point Topic)
• HDTV
  • 65 percent of U.S. households have at least one HDTV set. (CEA)
  • Digital cable market penetration is 38 percent. (eMarketer)
  • 66 percent of all HD households are getting HD programming from an MSO (Leichtman Research Group)
  • The average household now has 1.8 high-definition televisions. (CEA).
  • 15 percent of individuals with an HDTV think they are watching HD programming but they are not. (Leichtman Research Group)
  • Telephone company penetration was 6.6 percent. (eMarketer)
• Music
  • There are now 832 million paid users of digital music worldwide. (IE Market Research)
  • There are now 105.4 million paid users of digital music in North America. (IE Market Research)
  • Online music download users in North America are at 50.7 million. (IE Market Research)
  • Users downloading their music through their mobile handsets in North America are at 52.9 million. (IE Market Research)
• Social Networking
  • Twitter.com had 96M unique visitors, MySpace dropped 17% to 95M, Facebook in the lead with 598M unique visitors, and the number two spot is occupied by Microsoft's Windows Live Profile, with 140M unique visitors. (Read Write Web)
  • 54% of 13-14 year olds have Facebook pages. (Research and Markets )
  • There are more than 200 million active users currently accessing Facebook through their mobile devices.
  • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
  • People spend over 700 billion minutes per month on Facebook
  • 50% of Facebook active users log on in any given day
  • 43% of online news sharing occurs via social media networks and tools, such as Facebook, Twitter, YouTube and MySpace. (Mashable)
• VoD
  • 40% of TV households in the United States have at least one Digital Video Recorder (DVR). (LRG)
  • Over Half of Digital Cable Subscribers use VOD Monthly (LRG)
  • 87% of Netflix households subscribe to a multi-channel video service, and 34% subscribe to a premium service (LRG)
  • 64% of all digital cable subscribers have ever used Video on-Demand (VOD). (LRG)
  • 2% of all households use Netflix's Watch Instantly feature daily, and an additional 6% use it weekly (LRG)

 

Predictions:

Advertising:

• By 2010, Spending on podcast advertising will reach $300 million (eMarketer)
• By 2010, Digital advertising to reach $23 billion (MarketingVox)
• By 2010, Online advertising will reach $18.9 billion (Jupiter Research)
• By 2010, Global mobile advertising market will reach $10 billion (Gartner)
• By 2010, Search engine marketing will grow to $11.6 billion (Forrester)
• By 2010, The internet will overtake magazines to become the worldÕs third-largest advertising medium (ZenithOptimedia)
• By 2010, Social networks advertising reaching $2 Billion (eMarketer)
• By 2010, India is set to become the largest pay-TV advertising market (Casbaa)

Connectivity:

• By 2010, Without investment, the Internet's current network architecture will reach the limits of its capacity (AT&T)
• By 2010, IP traffic will grow to 11 exabytes per month and 15 exabytes (Gartner)
• By 2010, Telco broadband subscribers will exceed cable subscribers for the first time (iSuppli Corp)
• By 2010, Installation of 10 GbE ports will be over 3 million (IDC)
• By 2010, Nearly 71 million households in the United States will have broadband access (Forrester Research)

Mobility:

• By 2010, Water-powered cellphones will be available (Samsung)
• By 2010, Mobile ad revenues to hit $533 billion (GSMA)

CPE Devices:

• Video:
• By 2010, there will be 278.5 million televisions, 99 percent of households and 2.5 TVs per household. (Neilsen Media Research 2006 report)
• By 2010, over 50 million households will have a DVR and about 42 million households will have access to VoD from their cable provider. (Leichtman Research Group 2006 report)
• By 2010, DVR shipments will reach more than 43 million units, with nearly 20 million units expected to ship in 2006 the market will increase at an annual growth rate of 23%. (IDC 2006 report)
• By 2010, Sharp plans 12x Blu-ray burners (Engadget HD)

Data Center Equipment

• By 2010, server shipments will grow steadily from 2006 and increase 39 percent by 2010 (IDC)
• By 2010, The optical tranceiver market will exceed $2.8 billion (LightCounting)

Market:

• By 2010, The number of households engaging in online research and buying will be more than 55 million (Forrester Research)
• CMTS
  • By 2010, worldwide market is expected near the $1.5 billion mark. (Infonetics Research)
• FTTH
  • By 2010, the numer of FTTH subscribers is expected to grow to almost 47 million - fueled by strong growth in PON FTTH and Ethernet FTTH. (Infonetics Research)
• IPTV
  • By 2010, support calls and truck roll costs to top $6.5 billion for IPTV (Yankee Group)
• HDTV
  • By 2010, HDTV-capable telco lines to pass 35 million homes (Freesky)
• PON
  • By 2010, healthy sales of EPON and GPON will continue to fuel growth in the overall PON market, which is forecasted to reach nearly $2.4 billion. (Infonetics Research)
  • By 2010, subscribers of PON FTTH services are expected to swell to over 40 million. (Infonetics Research)
  • By 2010, The number of PON OLT and ONT ports shipped will be more than 6.2 million (Infonetics Research)
  • By 2010, The PONP market to reach $1.7 billion (Infonetics Research)

Other:

Product or Service Milestones:

• By 2010, Without investment, the Internet's current network architecture will reach the limits of its capacity (AT&T)
• By 2010, 35 mln Americans will be mobile-banking users (Aite group)
• By 2010, US household to generate 1.1 TB of Internet traffic a month (Internet Innovation Alliance)
• By 2010, There will be 193.5 million digital TV users in Western Europe and the US (Datamonitor)

 

NOTE: If there is any fact, event, milestone, or deal missing in our listing or if you would like to send us a correction please send us updates by clicking the following link [Email Us].

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