Birds-Eye.Net tracks events and predictions related to the broadband industry each year. Note that if no source is listed, the information came from multiple sources. For global broadband numbers check out our world telecom numbers spreadsheet.

Actual Events:

Advertising

Product or Service Milestones

Buyouts or Deals of Interest

Predictions:

Advertising:

• By 2012, The interactive share of global ad spending will reach 21 percent (Kelsey Group)
• By 2012, Global online advertising reaches $147 billion (Kelsey Group)
• By 2012, Online advertising is expected to grow on average by 17 percent every year until 2012 (Screen Digest)
• By 2012, Advertising will be a three tier market with online at the top, TV in the middle and traditional media bringing up the rear (Screen Digest)
• By 2012, Mobile marketing will reach more than $19 billion globally by 2012 (eMarketer)
• By 2012, Interactive marketing will top $61 billion (Forrester forecasts)
• By 2012, Pay TV will grow to 17 percent, or $25 billion of total TV advertising spending (Informa Telecoms & Media)
• By 2012, Interactive marketing will top $61 billion (Forrester forecasts)

Connectivity:

• By 2012, Satellite-based broadband services could be serving nearly 1.3 million U.S. households, but that will represent only about 11 percent of total rural homes (PF)
• By 2012, 33 million US households will have broadband connections of 10Mbps or faster (Parks Associates)
• By 2012, there will be more than 133 million WiMAX users globally (WiMAX Forum)
• By 2012, Approximately 70 percent of WiMAX users (93.1 million) will utilize mobile and portable WiMAX devices to access broadband Internet services (WiMAX Forum)
• By 2012, Approximately 30 percent (39.9 million) of WiMAX users will utilize fixed WiMAX CPE to access broadband Internet services (WiMAX Forum)
• By 2012, Wireless LAN market sales will surpass $8 billion
• By 2012, Worldwide router market growth and router sales are projected to grow to reach $17 billion

Market:

• IPTV
  • US
    • By 2012, US IPTV market to grow to $14 billion (Strategy Analytics)
  • Global
    • By 2012, Annual sales of IPTV STBs will reach 33.5 million units. (Strategy Analytics)
    • By 2012, IPTV subscriptions should top 65 million (IMS)
    • By 2012, IPTV subscriptions will reach 160 million (Diffusion group)
• Music
  • By 2012, Digital music sales will account for 40 percent of all music purchased worldwide. (In-Stat)
  • By 2012, Full-track mobile download revenues will reach roughly $4.2 billion. (In-Stat)
  • By 2012, Subscription music services will reach $459 million in revenue (Forrester)
  • By 2012, Sales of digitally downloaded music will surpass physical CD sales (Forrester)
• Video
  • By 2012, Video downloads will grow from to more than 2.4 billion with rentals accounting for about half of these. (ABI)
  • By 2012, There will be 197 million active HD homes, or about 16 percent of TV households worldwide (Informa)
  • By 2012, While the average monthly TV viewing time per household will remain relatively stable, the amount of that time viewing VOD will rise to about 38 percent. VOD will represent substantially less than half of all TV viewing per household on a monthly basis (PF)
  • By the end of 2012, The strong demand for high-definition video will generate up to $2.6 billion in annual revenue for the multichannel video providers (PF)
  • By 2012, More than 100 Million Households to Pay for HDTV Service (PF)
  • By 2012, Revenue for the HD networks has the potential to grow to nearly $2 billion (SNL Kagen)
• Mobility
  • By 2012, The total spending on core mobility services in the enterprise market will approach $1.4 billion (ABI)
  • By 2012, Nearly 1 in 3 mobile subscribers will use a mobile broadband connection globally (Juniper Research)
  • By 2012, Mobile data will account for 29 percent of the global mobile service revenue (Forrester)
  • By 2012, User-generated revenues from social networking services, dating and content uploaded to third party sites will be more than $5.7 billion (Juniper Research)
  • By 2012, Linux will ship in more than 200 million phones (Juniper Research)
  • By 2012, There will be 435 million users of SIP-enabled phones (Informa Telecoms & Media)
  • By 2012, Mobile TV subscribers will grow to 462 million (ABI)
  • By 2012, VoIP mobile users will hit 250 million (Disruptive Analysis)
  • By 2012, Mobile media and entertainment services (excluding messaging, mobile browsing and data charges) will generate $6.6 billion in revenue (Analysys)
  • By 2012, Broadcast television could reap an additional $2 bln in annual revenue delivering content to mobile and handheld devices (Flexible Advanced Services)
• Data
  • By 2012, Global sales of Linux-related software and services on servers and PCs will reach $7.7 billion (Research and Markets)
  • By 2012, Nearly 1 in 3 mobile subscribers will use a mobile broadband connection globally (Juniper Research)
  • By 2012, Mobile data will account for 29 percent of the global mobile service revenue (Forrester)

Other:

Product or Service Milestones

• By 2012, There will be 900 HD channels available via satellite
• By 2012, There will be 33 million homes engaging in HD streaming
• By 2012, Nearly 194 million LCD TV's will ship globally
• By 2012, There will be an installed base of 35 million Wiis in the US (Nintendo)
• By 2012, Cable and satellite high definition subscribers will penetrate 65.7 percent of US multichannel households (SNL Kagan)
• By 2012, business use of Web-based mail will jump to 20 percent (Gartner)

NOTE: If there is any fact, event, milestone, or deal missing in our listing or if you would like to send us a correction please send us updates by clicking the following link [Email Us].

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